Case Study: Peter Gibb validates his Mindful Conversation survey and hypotheses quickly with Alchemer Survey Audiences

Peter Gibb - Customer Case Study

Peter Gibb, a consultant, teacher, and author working on his forthcoming book Mindful Conversation, needed a way to test a self-administered survey that maps people into conversational quadrants with respondents who didn’t know him. Using his Alchemer Professional license and the Alchemer Survey Audiences self-service panels, he sought a fast, low-cost, census-balanced sample to validate his hypothesis and refine the survey instrument.

Alchemer’s Survey Audiences delivered a census-balanced random group—50 respondents quickly—with rich comments that validated the survey and gave Peter the confidence the instrument produced the data he needed. With support from Alchemer (and help from Elise), the testing provided measurable feedback, helped refine his teaching materials, and supplied the evidence he uses in workshops and the book to show where most people fit in the conversational quadrants.

Peter Gibb

Peter Gibb

Consultant, Teacher and Author