Case Study: Major Gaming and Esports Company achieves rapid, detailed heatmap insights to boost player engagement with Alchemer

Major Gaming And Esports Company - Customer Case Study

Major Gaming And Esports Company engaged Alchemer to uncover how different art thematics influence a gamer’s intention to engage with a product. The Creative Team needed to track not just overall reactions but which parts of an image created those feelings, so they used Alchemer’s Image Heatmap question type along with Alchemer panel services to reach core gamers across Brazil, China, South Korea, and the USA.

Alchemer delivered a custom-scripted heatmap survey, recruiting approximately 5,000 respondents (4,800 matching the core gamer profile) and fielding the project start-to-finish in two weeks. The resulting heatmaps for 100+ art images revealed which elements were seen as “stylish” or “powerful,” insights the company used to craft player tips and improve new-player retention after moving from SurveyMonkey — demonstrating rapid, large-scale data collection and actionable creative guidance from Alchemer.