Case Study: Lids drives smarter growth decisions with Alchemer brand tracking

Lids launches brand tracker in 6 weeks with Alchemer

Lids, a leading licensed sports retailer with over 1200 locations, needed a consistent way to understand its brand health, competitive position, and customer perceptions to guide strategic marketing and investment decisions. Without a dedicated market research team, they lacked actionable data and sought a partner. They chose to implement a brand tracking program with Alchemer to solve this challenge.

Alchemer partnered with Lids to launch a comprehensive brand tracker in just six weeks, providing ongoing, actionable insights. The solution enabled smarter media investments, the successful launch and expansion of a new retail category that became a major growth driver, and continuous improvement of their loyalty program. As a result, Lids gained always-on competitive intelligence and could make confident, data-backed decisions across the business.

Lids