Case Study: Hunter Douglas achieves faster recruitment and smarter CX decisions with Alchemer

Hunter Douglas - Customer Case Study

Hunter Douglas, the multinational window-coverings manufacturer, needed a reliable way to collect and act on customer and employee feedback across many touchpoints. Todd Webster, CX Creative Manager, chose Alchemer’s survey platform (with its Salesforce integration) to centralize feedback from dealers, installers, events, support, recruitment and in-app experiences so the CX team could make data-driven decisions and streamline processes like installer recruitment.

Alchemer surveys are deployed for event registration, support, recruitment, employee engagement and in-experience app feedback, and the Salesforce integration automatically creates cases and alerts the recruitment team when installer candidates complete the site survey. As a result, Hunter Douglas runs more than two dozen surveys concurrently, accelerated onboarding with always-on automation, used feedback to build an iPad selling app and deliver a more polished sales launch event, and can quickly identify and fix product or content issues — all enabled by Alchemer.

Hunter Douglas

Todd Webster

CX Creative Manager in the Learning and Development Group under Customer Experience