Case Study: RetailMeNot achieves rapid, high-response web NPS and actionable customer insights with Alchemer Web

How RetailMeNot uses Alchemer Web to drive product feedback and connect with customers

RetailMeNot, one of the U.S.’s largest coupon and savings sites with about 16 million customers, needed a faster, scalable way to collect web feedback after relying on an internal survey metric. Already using Alchemer Mobile since 2015, RetailMeNot partnered with Alchemer to pilot Alchemer Web to enable micro-targeted, efficient survey engagement on their website.

By deploying Alchemer Web, RetailMeNot captured over 3,000 NPS responses in the first three days and averaged roughly 1,000 responses per day with a 9.6% response rate; research showed 82% of respondents prefer more than a day’s notice about promotions. Alchemer’s Web (together with Alchemer Mobile) delivered product and promotional insights that informed product decisions, targeted outreach, and improved customer communication and retention.

RetailMeNot