Case Study: FanDuel achieves 20% more mobile activations with Alchemer Mobile

FanDuel - Customer Case Study

FanDuel, America’s premier sportsbook and mobile sports betting brand, needed a way to accelerate growth as it expanded into new states and products. To support its mobile app growth goals, the team used Alchemer Mobile and its Fan Signals® sentiment data to identify and reach the customers most likely to respond positively, especially for its high-performing Refer-a-Friend program.

Alchemer helped FanDuel segment its audience into “Fans” and “Repeat Fans,” target the right users in-app, and enrich customer profiles for follow-up through email and push channels. The results were strong: FanDuel saw a 20% increase in new user activations, an 11.3% clickthrough rate in the Casino app, and a 3x higher click-through rate than traditional email marketing, along with a six-fold increase in ratings and review volume in the first month.

FanDuel