Case Study: Buffalo Sabres boost fan experience and revenue with Alchemer

Buffalo Sabres boost fan feedback 2x with Alchemer

The Buffalo Sabres, a professional NHL team, faced the challenge of not fully understanding their fan experience. They collected feedback but lacked the depth, speed, and scale required to turn insights into meaningful action. They partnered with the vendor Alchemer to implement a new customer experience platform to better reach fans and act faster on their feedback.

Using Alchemer, the Sabres implemented their "Gameday Pulse" survey to measure key KPIs and gain real-time insights. This solution led to a measurable impact, including a double-digit increase in CSAT, NPS, and arena atmosphere ratings, a 2x increase in survey participation, and revenue growth. Alchemer enabled the team to make data-driven improvements that fans immediately noticed, building greater trust and loyalty.

Buffalo Sabres