Case Study: Allrecipes achieves a jump from 2.5 to 4.5 App Store stars with Alchemer Mobile

Alchemer Mobile Boosts the Allrecipes Mobile App from 2.5 to 4.5 Stars

Allrecipes, the #1 digital food brand and owner of the Dinner Spinner app, faced a plateau in customer feedback and needed to increase positive App Store reviews and overall ratings. To tackle this challenge, Allrecipes partnered with Alchemer and integrated Alchemer Mobile into the Dinner Spinner app.

Alchemer deployed intelligent in-app rating prompts to capture feedback at key moments when users were most likely to have a positive experience, turning satisfied users into public reviews and enabling two-way conversations. Within three days Dinner Spinner’s App Store rating jumped from 2.5 to 4.5 stars; over time Alchemer helped drive an 80% increase in five‑star ratings, a sustained 4.5‑star rating, more than 450,000 pieces of customer feedback, and an 85% love ratio used to inform product decisions.

Allrecipes

Alicia Cervini

Sr. Dir. of Business Strategy & Monetization