Case Study: A&W achieves a 25% increase in 5-star Google reviews with Chatmeter

How A&W partnered with Chatmeter to boost its online reputation and create greater trust and loyalty to strategically grow its brand and improve its overall customer experience

A&W Restaurants, the iconic fast-food chain with 550+ locations, needed a better way to understand buyer sentiment in real time, improve local search visibility, and respond more consistently to customer reviews. In partnership with Chatmeter, A&W used listings management and review management tools to claim and optimize local business listings and gain actionable customer insights to support data-driven business decisions.

With Chatmeter, A&W improved its local SEO and reputation performance across the enterprise. The company saw a 25% increase in five-star Google reviews, a 36% increase in listing accuracy, and a 34% increase in review response rate, along with gains in search visibility including a 15% increase in Page-1 appearances on Google and a 12% increase on Yelp.

A&W