Case Study: Driven Brands achieves major local search growth with Alchemer

Making immediate impact on local search traffic across 11 brands

Driven Brands, a major North American automotive services provider with 4,400+ locations across 15 countries, was struggling to improve visibility for its non-branded “near me” searches. Despite generating strong impressions, the company was ranked #16.7 for its top local keywords and was missing opportunities to capture customers looking for convenient oil change and car care services. Alchemer, formerly Chatmeter, supported the effort with local search and reputation management capabilities.

Alchemer helped Driven Brands make critical updates to listings, local content, and reviews across its 11 brands, driving fast gains in local search performance. Within a year, rankings improved to #4.1 and higher for target keywords, while impressions more than doubled to 22.1 million. The case study also notes position jumps for top keywords within three months, showing clear measurable impact from Alchemer’s work.

Driven Brands

Brian Bisges

Senior Director of Marketing