Case Study: University of Pittsburgh Medical Center boosts listings accuracy and appointments with Alchemer

How a major hospital system skyrocketed their listings accuracy – and conversions

University of Pittsburgh Medical Center (UPMC), a large nonprofit health system with 400+ locations and multiple providers, needed a better way to keep its online listings accurate so patients could find the right information and book appointments more easily. The challenge was maintaining consistent, up-to-date location details across a complex multi-site network.

Using Alchemer’s platform, UPMC improved its listings management and enriched profiles with provider photos, hours, keywords, and more. As a result, listings accuracy rose from 50% to 98%, and 25% of all scheduled appointments now come directly from listings, demonstrating a major lift in both accuracy and conversions.

University of Pittsburgh Medical Center

Shelley Marshall

Director of Marketing