Case Study: 210 Analytics achieves actionable grocery shopping insights and faster SPSS exports with Alchemer

210 Analytics - Customer Case Study

210 Analytics, a specialist in quantitative and qualitative research for the grocery and food retail sector, needed fast, accurate consumer insights to help retailers and manufacturers navigate razor-thin margins and shifting shopping behaviors. To meet that need they partner with Alchemer, using Alchemer surveys, the Alchemer Panels Team for targeted sampling and quotas, Alchemer reports, and the platform’s direct SPSS export to streamline analysis.

Using Alchemer, 210 Analytics fields 10–15 surveys a year (1,500–2,000 respondents each) with Census-balanced quotas managed by the Alchemer Panels Team, exports clean .SAV files for deeper SPSS segmentation, and combines survey results with IRI sales data to produce actionable findings. The work uncovered measurable shifts—premium and ready-to-eat popcorn up 15% and 30% of Americans adding freezer capacity—while Alchemer’s reporting and direct SPSS export saved substantial analyst time and delivered more accurate, targeted insights for multi-year tracking and client benchmarking.

210 Analytics

Anne-Marie Roerink

Founder