Case Study: Major Pharma Company achieves higher target attainment with Aktana

Aktana Improves Target Attainment For Primary Care Reps Carrying Multiple Products

Major Pharma Company, a major pharmaceutical organization, needed help for 400 primary care reps managing multiple products and competing priorities. With drug life cycles, seasonality, and HCP preferences affecting what to focus on, it was difficult for reps to know which product to prioritize and when.

Major Pharma Company implemented Aktana’s Decision Support Engine to help reps plan smarter and detail the right product at the right time. Using Aktana’s suggestions, adoption doubled over 10 months, rising from 21% to 43%, and reps who used the guidance showed a 10% improvement in target attainment versus those who did not.