Case Study: One Major Pharma Company improves specialty rep pre-call planning with Aktana

Aktana helps specialty reps maximize the value of their existing toolkit and pre-call plan more effectively

One Major Pharma Company faced the challenge of helping 200 specialty reps in a highly competitive market quickly make data-driven decisions when critical information was spread across multiple tools and there was little time to analyze it. The company turned to Aktana’s Decision Support Engine to improve pre-call planning and give reps a clearer view of the insights they needed most.

Aktana unified insights from different sources into one view, surfaced strategic talking points, and alerted reps to HCP engagement and competitive trends. As a result, rep satisfaction with CRM and BI tools rose from 58% to 81%, and about 60% of interactions saw visit timing reduced by 3–5 days. Pre-call planning also improved, with reps reporting easier identification of priorities, faster access to important data changes, and better preparation for calls.