Case Study: Top Global Pharma Company achieves 23x more emails and higher HCP engagement with Aktana

Aktana empowers reps to use multichannel marketing more effectively

Top Global Pharma Company needed to make multichannel marketing easier for reps to use, because ensuring compliance, tracking channel activity, and deciding when to send the right message was time-consuming. The company worked with Aktana to support reps with multichannel marketing and approved email outreach through the CRM.

Aktana’s Decision Support Engine pre-synthesized data, tracked interactions, and delivered compliant, timely email suggestions to remove much of the manual work from reps’ daily process. As a result, reps sent 23x more emails in three months, HCPs were twice as likely to engage with rep-sent approved emails and letters, and suggestion-driven outreach contributed to a 4% increase in new prescriptions versus a control group.