Case Study: Major Global Pharma Company achieves 30% faster sales growth with Aktana

Aktana Accelerates Target Attainment And Sales During A Critical Product Launch

Major Global Pharma Company faced a high-stakes new vaccine launch, where uncertainty and inconsistent rep performance made it difficult for its field force to plan effectively and hit targets. The company turned to Aktana’s Decision Support Engine to support 220 field representatives with real-time guidance during this critical period.

Aktana delivered in-workflow suggestions and insights to help reps optimize routes, prioritize new targets, and use the right messaging for each HCP interaction. The result was steady adoption after launch, a 22% increase in goal attainment among lower performers, and more than 30% faster sales growth for suggestion users versus non-users.