Case Study: Vodafone boosts user engagement with AKQA's people-first website redesign

Vodafone boosts checkout funnel performance by 36% with AKQA

AKQA partnered with Vodafone to address the challenge of standing out in the saturated phone industry. Vodafone's Italian website needed to better connect with users by providing clear solutions and building an authentic relationship, moving beyond just presenting products.

The solution was a people-first redesign of vodafone.it, focused on optimizing visitor journeys with an intuitive interface and a principle of "feelings before product." AKQA crafted a site with dynamic structure and warm, fun visuals aligned with Vodafone's tone, prominently featuring services like the Vodafone Happy loyalty programme. This approach significantly decreased bounce rate by 38%, increased check-out funnel performance by 36%, and improved the customer effort score by 61%.

Vodafone