Case Study: Marks & Spencer achieves seamless unified commerce with Akinon

Marks & Spencer drives seamless commerce with Akinon across 900+ stores

Marks & Spencer (M&S) sought to elevate its digital shopping experience and maintain leadership in the evolving retail landscape. The customer needed to integrate future-proof features, introduce live shopping, and implement a smarter Order Management System (OMS) to handle complex scenarios. To achieve this, M&S partnered with vendor Akinon.

Akinon implemented its B2B Commerce, OMS, InStore App, Live Commerce, and Omnitron solutions to create a connected, frictionless experience. This integration provided a seamless B2C commerce toolkit, optimized the order lifecycle, and brought a human touch to digital via live shopping. The solution equipped store staff with endless aisles capability. As a result, M&S saw significant measurable improvements, including a 49.01% increase in brand revenue, a 23.5% rise in order volume, and a 45.7% growth in average order value.

Marks & Spencer