Case Study: WERFY doubles off-season revenue with Akia's email marketing platform

WERFY doubles revenue in slow months with Akia

Werfy (We Rent for You), a real estate management company in Montreal, was struggling to win back previous guests who were booking through Online Travel Agencies (OTAs) like Booking.com instead of directly. Their main challenge was a lack of guest trust and the inability to effectively re-engage past customers through email marketing without transferring their contact data to a new system. They turned to the vendor Akia for a solution using its Marketing Suite.

By implementing Akia's Marketing Suite, Werfy gained seamless access to its existing guest data and used smart segmentation to target past OTA bookers with tailored seasonal offers. This strategy allowed them to build trust and promote direct booking benefits. As a result of working with Akia, Werfy successfully doubled its revenue from email marketing campaigns during its slowest months of the year.

Werfy (We Rent for You)