Case Study: 1906 Lodge achieves more direct bookings with Akia

Janissa drives more bookings with positive ROI by including SMS campaigns into her marketing efforts

1906 Lodge, a boutique hotel in Coronado Island, wanted a way to re-market to previous guests and drive more direct bookings as summer travel picked up. Using Akia’s SMS marketing campaigns, the hotel looked to reengage loyal guests with timely offers and encourage them to book directly instead of relying on commission-based channels.

Akia worked with 1906 Lodge to launch a text message campaign to past guests, promoting an ongoing deal and making it easy to book with the property. The campaign reached 755 people, generated a 13.2% click-through rate, and delivered 72x ROI, with the marketing manager reporting stronger engagement than other channels and more reservation calls.

1906 Lodge

Janissa Reyes

Marketing Manager