Case Study: Hawaiian Hotels & Resorts achieves more bookings with Akia SMS marketing

Hawaiian Hotels & Resorts drives more bookings with SMS campaigns as Hawaii reopens for travel

Hawaiian Hotels & Resorts partnered with Akia to help drive more bookings as Hawaii reopened for travel. The resorts needed a way to reengage past guests and promote special offers after the pandemic disrupted travel demand, and they looked to SMS marketing as a highly personalized channel to supplement their digital efforts.

Using Akia’s SMS Marketing and advanced targeting, the resorts launched text campaigns aimed at local Hawaiian residents and mainland guests based on DMA targeting. The campaigns delivered strong performance, generating a 12.45% click-through rate and 17.8x ROI, showing that Akia helped turn text messaging into a high-return booking channel.

Hawaiian Hotels & Resort

Taylor Shumate

Digital Marketing Director