Case Study: Grupo Petersen increases bot inquiries by 500% with Aivo

Grupo Petersen increased inquiries on their bot by 500% during the pandemic

Grupo Petersen, a major Argentine financial group that includes Banco Santa Fe, Banco Entre Ríos, Banco San Juan, and Banco Santa Cruz, needed to accelerate its digital transformation during the pandemic. To improve customer service across web and WhatsApp while handling more inquiries efficiently, the company turned to Aivo and its AgentBot conversational AI platform.

Aivo implemented AgentBot to automate service, resolve queries on the same channel, and support customers with quick, accurate answers. The results were strong: Grupo Petersen saw a 500% increase in bot inquiries, 96.5% of interactions were answered, positive customer feedback rose 40%, and average support time dropped to under 1 minute, a 46% reduction versus 2019.

Grupo Petersen

Luciana Della Croc

Chief Digital Officere