Case Study: JetBlue streamlines IT roadmapping and collaboration with Airtable

How the JetBlue digital roadmap sets flight to innovation

JetBlue, a major travel and airlines company, needed a better way to centralize IT requests, prioritize initiatives, and share progress across teams and executives. Before adopting Airtable, information lived in multiple spreadsheets and systems, making it difficult to maintain a single source of truth or quickly align roadmap decisions with company goals. JetBlue’s IT portfolio management team used Airtable to manage its digital and IT roadmap more effectively.

With Airtable, JetBlue created a shared, flexible roadmap that lets the team prioritize and reprioritize initiatives quickly while keeping data intact. The solution improved cross-functional collaboration, turned reporting from a multi-week effort into a 30-minute interface build, and reduced the time to prioritize 400 initiatives from days to minutes. Airtable also enabled JetBlue leadership to view how 400 IT initiatives align to four strategic pillars and spin up executive reporting in 30 minutes.

JetBlue

Amanda Luna

IT Portfolio Manager