Case Study: Alaska Airlines achieves a friction-free day-of-travel experience with Airship

Alaska Airlines reaches 68% push opt-in with Airship

Alaska Airlines, a major West Coast air carrier, sought to improve mobile app engagement and streamline the day-of-travel experience for its passengers. The challenge was to leverage mobile technology to provide real-time information, grow revenue, and reduce costs. To address this, they partnered with vendor Airship for its customer engagement platform.

Using the Airship platform, Alaska Airlines implemented real-time push notifications for travel alerts and gate changes, along with digital boarding passes in mobile wallets. The solution also included in-flight marketing for ancillary services. This resulted in an impressive 68% opt-in rate for push notifications among app users and over one million mobile wallet boarding passes installed monthly, enhancing the customer experience for millions of travelers.

Alaska Airlines