Case Study: Alaska Airlines achieves a seamless, real-time day-of-travel experience with Airship

Alaska Airlines Creates a Seamless Day-of-Travel Experience with Airship

Alaska Airlines, a West Coast carrier with roots back to 1932 and over 47 million annual passengers, sought to boost operational efficiency and create a friction-free day-of-travel experience as more customers moved to mobile. The challenge was to increase app engagement, streamline check-in, and reduce costs while maintaining high customer satisfaction.

Partnering with Airship, Alaska implemented mobile app push notifications for check-in and real-time flight alerts plus Airship Mobile Wallet for dynamic Apple Wallet and Google Pay boarding passes. The program drives results: 1M+ wallet passes installed monthly, 56% of travelers check in via mobile, 68% of the airline’s 6.5M app users opt in to day-of-travel alerts, increased ancillary revenue from targeted offers, and measurable gains in customer satisfaction.

Alaska Airlines

Dave McCormick

Director of e-Commerce