Case Study: American Automobile Association (AAA) achieves a seamless, faster digital customer experience with Aha!

How we transformed our customer experience with Aha!

American Automobile Association (AAA), a large consumer services organization serving 58 million members, needed to modernize its insurance and digital channels to meet customer demand for personalized, self‑service experiences. The company was hampered by siloed teams, reactive processes, and reliance on spreadsheets and static presentations, which made it difficult to deliver a seamless end‑to‑end customer experience or manage requests from frontline agents.

Adopting Aha! gave AAA a centralized source of truth for product information, real‑time transparency, and cross‑team collaboration. Tailorable workflows and a fast Jira integration plus an ideas portal for collecting and prioritizing feedback enabled alignment around initiatives, executive visibility, and faster delivery of value—driving broad adoption across the organization and measurable improvements in the customer experience.

AAA

Anne Walsh

Customer Experience Manager