Case Study: Genesys achieves unified portfolio planning and faster product delivery with Aha!

How Aha! helps us drive product innovation

Genesys, a leader in cloud customer experience and contact center solutions serving thousands of organizations in over 100 countries, needed a better way to manage a complex portfolio of interdependent products. Teams used different planning tools, which led to inconsistent information, unstable integrations, and difficulty keeping strategy and engineering work in sync.

Genesys adopted Aha! to centralize goals, initiatives, and roadmaps, customizing workspaces and workflows for each team and using a bidirectional Jira integration to keep everyone aligned. The consolidated data model and reporting give product managers and executives real-time visibility, improve product–engineering collaboration, and increase speed and agility in delivering innovative customer experiences.

Genesys

Walter Sun

Vice President, Business Operations