Case Study: Genesys shortens roadmap creation by 30% with Aha! Ideas and Aha! Roadmaps

Genesys shortens roadmap creation time by 30% with Aha!

Genesys, a provider of cloud-based customer experience solutions, faced challenges in maintaining roadmap transparency and managing feedback from over 11,000 customers. Their process was manual and disjointed, using spreadsheets, PowerPoint, and Jira, which led to data duplication, alignment issues, and difficulty in keeping customers informed. To address this, they turned to the vendor Aha! for a solution.

By implementing Aha! Roadmaps and Aha! Ideas Advanced, Genesys centralized its product planning and customer feedback. The solution included an ideas portal, integration with Salesforce for deeper customer insights, and synchronization with Jira for engineering collaboration. This allowed for data-driven prioritization and automatic customer notifications. As a result, Aha! helped Genesys reduce roadmap creation time by 30%, improve internal collaboration, and provide customers with clear visibility into how their feedback influences the product.

Genesys