Case Study: ChiTOT achieves improved toddler health and parent engagement with Agent511's REACH platform

ChiTOT - Customer Case Study

ChiTOT is a City of Chicago initiative launched under Mayor Emanuel to improve toddler health by delivering localized weekly WIC alerts and age- and gender-specific developmental milestones to parents. To create a Chicago-specific, multilingual, two-way version of text4baby and expand the existing ChiTEXT service, the City’s Department of Information Technology engaged Motorola Solutions and Agent511 to build the ChiTOT program.

Agent511 implemented its REACH Preference Management platform to host and deliver the content, translating and uploading materials into Spanish and Polish, embedding longer resources as shortened links, and enabling subscription via website or interactive SMS. The solution delivered 468 milestone messages covering a three-year weekly toddler timeline, added two-way searches for local clinics and libraries, was thoroughly tested and reviewed by the University of Chicago Urban Labs, trained City stakeholders and 3-1-1 staff, performed well in trials, and launched publicly in 2016.

ChiTOT