Case Study: Telkom Mobile achieves deeper footfall insights with Agent Vi people counting

Telkom Mobile automates footfall reporting across 400 stores with Agent Vi

Telkom SA, South Africa's largest integrated telecommunications company, faced the challenge of gaining accurate footfall data across its over 400 stores to better understand consumer behavior and its relationship to revenue. To address this, the company partnered with vendor Agent Vi to deploy its Vi-System product for business intelligence.

Agent Vi's solution used integrated Axis cameras and its analytics software to count people at store entrances and automatically generate detailed reports. This provided Telkom with valuable data on customer numbers and trends, which was integrated into its ERP system. The Marketing Department used this to measure campaign effectiveness by analyzing conversion ratios, while Store Managers and the Operations Department used the insights to understand customer behavior and make informed operational decisions.

Telkom Mobile