Case Study: Telkom SA achieves deeper footfall insights with Agent Vi people counting

Telkom Mobile automates footfall reporting across 400 stores with Agent Vi

Telkom SA, South Africa's largest integrated telecommunications company, sought a people counting solution to analyze footfall trends across its over 400 stores. The challenge was to gain accurate data on customer numbers versus revenue to better understand consumer behavior. They partnered with vendor Agent Vi to deploy its Vi-System product for this business intelligence application.

Agent Vi's solution used integrated Axis cameras and its analytics software to count people at store entrances and automatically generate detailed reports. This provided Telkom with valuable data on customer numbers and trends, which was integrated into its ERP system. The Marketing Department used this to measure campaign effectiveness by analyzing conversion ratios, while Store Managers and the Operations Department used the insights to understand customer behavior and make informed operational decisions.

Telkom Mobile