Case Study: VMware inspires global tech innovators with Agency EA

VMware engages 11,100 attendees across 26 countries with Agency EA

Agency EA partnered with VMware to elevate the company's annual R&D innovation offsite, VMware RADIO. The challenge was to innovate the three-day global summit that connected engineers from over 26 countries, fostering community-building and forward-thinking in a hybrid event format.

The solution from Agency EA included strategic planning, creative design, and production management for keynotes, activations, and environmental branding. They executed a streamlined registration process, developed a dedicated mobile app, and produced immersive experiences like a custom Lego wall and a neon-themed evening event. The results included 1,300 in-person and 9,800 virtual attendees, with positive feedback highlighting the event's smooth execution and engaging atmosphere.

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