Case Study: Wineshipping achieves 80% fewer WISMO calls with AfterShip Tracking

Wineshipping's Journey and Success with AfterShip Tracking

Wineshipping, a tech-enabled 3PL specializing in wine deliveries, faced the challenge of managing complex, regulated shipments that required strong visibility and reliable last-mile delivery coordination. Without a clear tracking system, failed delivery attempts, returns, and WISMO inquiries were hurting customer experience and operational efficiency. Wineshipping turned to AfterShip Tracking to support its growing service needs.

AfterShip implemented a customizable end-to-end tracking solution with robust analytics, branded tracking pages, and flexible notification workflows across Wineshipping’s shipping journey. As a result, Wineshipping achieved an 80% reduction in WISMO calls, a 10% improvement in first delivery attempt success rate, a 30% reduction in returns, and a 10x ROI, while also improving carrier management and customer satisfaction.

Wineshipping

Pawel Smolarkiewicz

Chief Experience & Innovation Officer