Case Study: Wineshipping achieves 80% fewer WISMO inquiries with AfterShip Tracking

Wineshipping reduces WISMO by 80% with AfterShip

Wineshipping, a tech-enabled third-party logistics provider specializing in wine delivery, faced significant challenges with shipment visibility. The complexity of requiring an adult signature for alcohol delivery, combined with using multiple carriers, led to high rates of failed delivery attempts and customer inquiries. They partnered with AfterShip to implement its Tracking solution to gain better control over the entire shipping journey.

AfterShip provided a robust and customizable tracking solution with a reliable API, enabling Wineshipping to create a comprehensive end-to-end tracking system. This resulted in an 80% reduction in "Where Is My Order" (WISMO) inquiries, a 10% improvement in first delivery attempt success rates, and a tenfold return on investment. AfterShip's solution revolutionized Wineshipping's operations, enhancing customer experience and solidifying their market position.

Wineshipping