Case Study: Vivino boosts repeat sales and cuts WISMO tickets with AfterShip Tracking

Vivino reduces WISMO tickets by 50% with AfterShip

Vivino, the world's largest online wine marketplace, faced a challenge in controlling its post-purchase experience due to a lack of centralized order tracking across its many brands and global couriers. They needed a solution to provide real-time shipment visibility without manual effort. Vivino turned to AfterShip and implemented its AfterShip Tracking product to address this.

AfterShip provided a centralized dashboard with automated tracking across 1,000+ carriers, alongside customizable notifications and branded tracking pages. This solution allowed Vivino to proactively update customers. The results included a 50% reduction in "Where Is My Order?" tickets, a 30% increase in repeat sales directly from the branded tracking page, and a 12% year-over-year improvement in SEO rankings, significantly enhancing customer experience and driving revenue.

Vivino