Case Study: SuperATV reduces WISMO calls with AfterShip Tracking

SuperATV cuts WISMO calls with AfterShip Tracking

The customer SuperATV, a family-owned maker of UTV and ATV aftermarket parts, needed to improve its post-purchase customer experience. Their previous in-house shipment tracking system provided only basic notifications, lacked branding, and generated numerous "Where Is My Order" (WISMO) customer service calls, straining their IT and support teams.

By implementing AfterShip Tracking, SuperATV gained a branded tracking page, real-time shipment updates via API, and automated notifications. This solution from AfterShip dramatically reduced WISMO calls, gave the marketing team flexibility to customize communications, and streamlined overall shipping operations, allowing the company to focus on product quality.

SuperATV