Case Study: Pura Vida improves customer satisfaction with AfterShip Tracking

Spreading the “Pura Vida” lifestyle globally and supporting local artisans

Pura Vida, a handcrafted jewelry brand that works with local artisans and sells globally, needed a better way to meet post-purchase expectations as its customer base grew. Its previous tracking solution left gaps in communication, especially across SMS and push notifications, making it harder to provide the transparent experience its Gen Z and Millennial customers wanted. AfterShip Tracking helped solve this by adding more consistent post-purchase updates and carrier coverage.

AfterShip implemented SMS and push notifications with a richer trigger set and integrations with over 1,000 carriers worldwide, giving Pura Vida more accurate shipping updates and easier carrier management. The result was a smoother customer experience with fewer service gaps and a 5% improvement in CSAT, while also saving the team time and resources internally.

Pura Vida

Margaret Odisho

eCommerce Manager