Case Study: Splash Wines doubles referral registrations and reduces returns with AfterShip Tracking

Splash Wines doubles referral registrations and cuts returns 15% with AfterShip

The customer, Splash Wines, is a family-owned wine business that faced challenges with its post-purchase experience, including high WISMO inquiries and shipment exceptions due to inaccurate tracking. Partnering with vendor AfterShip and utilizing its Tracking product through their logistics provider, Wineshipping, they sought to improve customer communications for their alcohol deliveries, which require an adult signature.

AfterShip's solution provided Splash Wines with a branded tracking experience and proactive notifications. This implementation led to a 15% reduction in returns during peak season and a doubling of their referral program registrations. The vendor's platform significantly streamlined post-purchase communication and reduced the strain on the customer's service team.

Splash Wines