Case Study: Smith Optics achieves 77% transit email open rates and faster returns with AfterShip

Smith Optics achieves 77% transit email open rate with AfterShip

Smith Optics, a company creating high-quality outdoor eyewear and protective gear, faced challenges with its outdated post-purchase platform. The previous tool had low customer engagement, a confusing interface, and rigid rules that couldn't support their needs. When a $10,000 migration fee was proposed for their move to Shopify Plus, Smith Optics decided to switch vendors and partnered with AfterShip to implement its Tracking and Returns products.

By implementing AfterShip, Smith Optics rebuilt its eCommerce communications around the customer. The solution delivered a 77% transit email open rate and a 30% click rate. The company cut its average return processing time to under three days, launched automated exchanges for the first time, and avoided significant migration and integration fees, all while improving support response times.

Smith Optics