Case Study: Pura Vida improves CSAT and post-purchase experience with AfterShip Tracking

Pura Vida improves CSAT by 5% with AfterShip

Pura Vida, a handcrafted jewelry brand, faced challenges in meeting post-purchase customer expectations. Their previous shipment tracking solution lacked critical communication touchpoints like SMS and push notifications, which were vital for their Gen Z and Millennial customers. To create a more transparent and seamless experience, they turned to AfterShip and implemented AfterShip Tracking.

AfterShip provided a more customer-oriented solution with robust notification triggers and worldwide carrier integrations. This allowed Pura Vida to offer detailed tracking via SMS, adjust messaging based on carrier performance, and ensure a smooth transition. The implementation by AfterShip contributed to a 5% improvement in customer satisfaction (CSAT) and created significant internal cost savings.

Pura Vida