Case Study: MyDeal improves post-purchase experience and cuts WISMO tickets with AfterShip Tracking

MyDeal reduces WISMO tickets by 25% with AfterShip

MyDeal, an Australian eCommerce marketplace with over 1,900 sellers, faced the challenge of managing shipping data across 93 different carriers. This lack of a unified system created operational inefficiencies and a poor post-purchase experience for their customers, leading to a high volume of "Where Is My Order" (WISMO) inquiries. To address this, MyDeal partnered with the vendor AfterShip and implemented its Tracking product.

AfterShip provided a single, branded tracking page for all customer purchases and automated delivery notifications. This solution gave MyDeal consolidated performance data on all its carriers, enabling better fulfillment decisions. The results included a 25% reduction in WISMO tickets and a 25% reduction in average order transit time, significantly improving the post-purchase experience for their customers.

MyDeal