Case Study: Miss to Mrs Box boosts post-purchase sales with AfterShip

Miss to Mrs Box drives 25% additional sales with AfterShip

Miss to Mrs Box, a global bridal subscription company, faced a challenge in maintaining a curated post-purchase experience as they grew and added new shipping carriers. Their generic tracking notifications directed customers to carrier sites, relinquishing control of the final customer journey. They needed a unified platform to manage this experience and provide flexibility for international expansion.

They implemented AfterShip Tracking for its carrier integrations and marketer-friendly design tools. This allowed their marketing team to autonomously create hyper-personalized tracking pages and emails with product recommendations tailored to each customer's wedding planning phase. Using AfterShip, they attributed 25% of their online store sales to these tracking pages, with 45% of store visits originating from them, turning post-purchase communications into a significant revenue generator.

Miss to Mrs Box