Case Study: Lovisa achieves 21x ROI and higher upsell revenue with AfterShip Personalization

Lovisa’s Success with AfterShip Personalization

Lovisa, the Australia-based global fast-fashion jewelry retailer with 900+ stores, faced rising acquisition costs and an average order value below competitors, while its huge catalog and frequent new product launches made personalization difficult to manage. The company needed a way to improve ROI, AOV, and lifetime value, and chose AfterShip Personalization to help deliver more relevant shopping experiences.

AfterShip implemented personalized product recommendations across Lovisa’s key touchpoints, then used A/B testing to refine the best recommendation algorithms, with the product detail page emerging as the strongest performer. The results included a 21x ROI, a 3% boost in revenue on Lovisa’s AU site, 11% of orders attributed to AfterShip Personalization, and 74% of personalization revenue coming from product detail pages.

Lovisa

Matthew Stuckings

CRM & Data Manager