Case Study: Lovisa achieves 21x ROI with AfterShip Personalization

Lovisa boosts revenue 3% and achieves 21x ROI with AfterShip

Lovisa, a global fast-fashion jewelry retailer with over 900 stores, faced challenges in boosting its average order value and managing rising customer acquisition costs. Their existing Shopify Plus setup did not support comprehensive personalization across the entire shopping journey, and manually bundling products from their vast and frequently updated inventory was impractical. They turned to AfterShip Personalization to implement an effective solution.

AfterShip implemented its Personalization product, using algorithms like "Similar products" to provide targeted recommendations, primarily on product detail pages. This strategy resulted in a 21x ROI, with the tool contributing to a 3% boost in overall revenue. A significant 74% of the personalization revenue was generated from the product detail page, successfully increasing upsell revenue and average order value for Lovisa.

Lovisa