Case Study: Unitymob achieves 50%+ GMV growth with AfterShip

How Unitymob uses AfterShip to boost GMV while reducing marketing costs

Unitymob, a footwear brand serving elderly women in the United States, needed a better way to improve conversion rate and customer lifetime value while reducing the high costs and manual effort of its existing email and SMS marketing tools. The team was struggling with labor-intensive email setup, poor ROI, expensive overage and SMS fees, and slow support, so it looked for a more efficient solution from AfterShip.

Unitymob switched to AfterShip Email and AfterShip SMS, using personalized email flows, situational popups, and AI-powered product recommendations to automate campaigns and engage customers more effectively. AfterShip helped Unitymob increase GMV by 50% for some stores, raise conversion rates by 30–50%, speed up email configuration by 96.7%, and save an estimated 50–67% on SMS marketing costs.

Unitymob

Faye Lang

Project Owner