Case Study: Miss to Mrs Box achieves 25% additional sales from tracking pages with AfterShip

How Miss to Mrs Box explored new horizons with AfterShip's post-purchase expertise

Miss to Mrs Box is a global bridal subscription box company based in Toronto that needed a better post-purchase experience as it grew and added more carriers. Using AfterShip Tracking, the company wanted to move beyond generic carrier notifications and give customers a curated, brand-controlled tracking experience that matched each stage of the wedding journey.

AfterShip implemented customizable tracking pages and shipment notification emails with drag-and-drop tools, making it easy for the marketing team to update content without engineering support. The result was a more personalized post-purchase channel that drove measurable growth: up to 25% of additional sales were attributed to tracking pages, 45% of online store visits came from those pages, and product recommendations achieved a 6.5% CTR.

Miss to Mrs Box

Honson Lam

Director of Technology