Case Study: Gymshark achieves better post-purchase visibility and efficiency with AfterShip

How Gymshark made post-purchase gains using accurate carrier data

Gymshark, the UK-based active sportswear brand, grew rapidly to serving shoppers in over 180 countries, but its expanding order volume and carrier network made shipment tracking and customer support more complex. To solve this, Gymshark turned to AfterShip and its Tracking product to centralize carrier data, integrate with Shopify, and improve visibility across a global logistics network.

AfterShip implemented automated, branded shipment tracking and a streamlined view of all carrier data in one place. As a result, Gymshark improved visibility and efficiency across carriers, onboarded staff more efficiently, reduced context switching, and responded faster to WISMO tickets with more accurate updates. The centralized performance data also helped Gymshark evaluate carriers more effectively, supporting continued scale across 1,000,000+ monthly shipments.

Gymshark

Chris Ormonde

Operations Director