Case Study: DIME Beauty boosts AOV and ROI with AfterShip Personalization

How DIME Beauty got a 60x ROI with AfterShip Personalization

DIME Beauty is a beauty and skincare brand that wanted to improve its low return on ad spend and raise average order value through more personalized shopping experiences. Already using AfterShip for shipment tracking and returns, the company turned to AfterShip’s Personalization product to create smarter upsell opportunities across the customer journey.

AfterShip implemented AI-driven recommendations in the cart, checkout, and post-purchase stages, along with tools like countdown timers, free shipping bars, reviews, and subscriptions. The results were strong: DIME Beauty saw a 45% boost in overall AOV, 5% upsell order conversion, and a 60x ROI, with 29,000+ personalized orders processed through AfterShip.

DIME Beauty

Lauren H

eCommerce Experience Lead