Case Study: Mous achieves 54% fewer WISMO tickets and 82% faster transit times with AfterShip

How consolidated shipment tracking helped Mous get the cheese

Mous, the fashion technology brand known for premium phone cases and accessories, was struggling to manage post-purchase customer experience as its order volume grew across nine product lines and 10 carriers. Before using AfterShip, Mous relied on carrier tracking portals and ad hoc API integrations, making it difficult to consolidate shipment data, monitor performance, and reduce WISMO tickets.

AfterShip implemented its Tracking solution, giving Mous a centralized dashboard, KPI visibility, and easier carrier comparisons. The results were significant: WISMO tickets dropped from 12.9% to 5.9% and lead times in Canada were cut by 82%, from two weeks to 2.5 days. AfterShip also helped Mous uncover cost-saving carrier choices and improve proactive customer communication, turning many complaints into positive feedback.

Mous

Rosie Jennings

Head of Logistics