Case Study: Concrete Countertop Solutions achieves 31% higher AOV with AfterShip Personalization

How Concrete Countertop Solutions boosted AOV by 31% with AfterShip Personalization

Concrete Countertop Solutions, a home and garden business selling concrete countertop solutions, was an early adopter of Shopify Checkout Extensibility and needed a more efficient way to customize checkout and improve the shopping experience. To meet that challenge, it turned to AfterShip Personalization to add AI-powered product recommendations and smart banners that could support upselling and customer communication.

AfterShip implemented AfterShip Personalization to surface “frequently bought together” items and display customizable checkout messages about shipping and order policies. This helped Concrete Countertop Solutions boost average order value by 31%, increase total revenue by 1.4%, achieve a 30x ROI, and reach a 4.7% upsell conversion rate.

Concrete Countertop Solutions

Dario Baldoni

Vice President of Technology and Marketing